Online video is hot, hot, hot. Even with the rampant success of YouTube, we’ve barely scratched the surface of online video’s potential. A study released by the Pew Internet & American Life Project earlier this year found that traffic to video-sharing sites doubled in 2007. New York-based Magnify.net is one startup that’s launched into this space. Instead of focusing on user-uploaded videos a la YouTube, Magnify.net aims to help users locate, aggregate, and use video on their own Web sites.
Lots of Opportunities in the Wild West
Magnify.net, which launched in January, is a prime example of finding new opportunities in online video. It takes a lot of storage space and specific technical know-how to host user-submitted videos, but startups can look toward areas such as video search, video advertising, niche content, and video-creation and sharing tools.
“We decided not to be a portal or a destination,” says Steve Rosenbaum, co-founder of Magnify.net with Simon Cavalletto. “We built a solution that lives on top of this inevitable mountain of storage. We give Web sites the tools to discover and curate video.”
Jump In: Big Opportunities in Online Video | bMighty.com
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