7UP Taj Mahal Video Contest 2012 – $4,000 and trip to India – Over 16 yo – Due November 5, 2012

Posted on 6:53 am in November 2012, Over $1000, Over 16 by Lynnie

The Eternal UPtimist!

The Uptimist is world-buoyant, effortless, spirited, infectious, inclusive, real and purposeful. They have many opportunities but also face challenges as life throws them curveballs along the way.


7UP wants short commercials, either 30 or 60 seconds in length that celebrate the Uptimist and their unputdownable spirit.
A Video File must be submitted – the Video file (s) must be no more than the maximum duration stated in the Competition Brief (all copyrighted material will be removed).

The Video file size should be kept at or under 100 MB for quicker upload/encoding time (max file size is 300MB). Video Files must be provided in one of the following file formats: .MPG; .MOV; .AVI; .WMV; .MP4; .M4V

Finalists may be asked to provide the original audio and video files used during production of the entry for broadcast purposes. This may include uncompressed QuickTime files, final audio mix and/or separate audio tracks for dialogue, music, and effects. These items are not mandatory to become a Finalist
Submission must be primarily in English or subtitled.

Once uploaded, Submission will not be returned. MOFILM or Participating Brands may, in its sole discretion, remove, delete and/or forfeit Submission it deems inappropriate or otherwise non-compliant with the Contest.


Over the age of 16 at the date of entry.

Judging Criteria

Unless otherwise stated in The Brief the Judging Criteria (“Judging Criteria”) is as follows:
1. Originality and Creativity – 50%
2. Adherence to Creative Assignment – 50%


Grand Prize
• Rs. 200,000 (or US$4,000 outside of India)
• Round trip travel for two (2) people to Agra, India with 3 nights hotel accommodation
2nd Prize
• Rs. 100,000 (or US$2000 outside of India)
3rd Prize
• Rs. 50,000 (or US$1000 outside of India)
4th Prize
• Rs. 50,000 (or US$1000 outside of India)
5th Prize
• Rs. 50,000 (or US$1000 outside of India)

Please don’t hesitate to ask any questions in the comments below.