The Future of Parenting.

JOHNSON’S® Baby’s mission is to partner with new Chinese moms to provide the best in care for babies. From the first morning cuddle to the first bathtime to the last bedtime kiss, we know that providing that care is both an art and a science.

For over 100 years, Johnson & Johnson has dedicated themselves to understanding babies and the special nurturing their eyes, skin, and hair require. Now it wants to know what the next 100 years will look like.

Requirements

Due October 22, 2012
• TECHNICAL REQUIREMENTS:
A Video File must be submitted – the Video file (s) must be no more than the maximum duration stated in the Competition Brief (all copyrighted material will be removed).

The Video file size should be kept at or under 100 MB for quicker upload/encoding time (max file size is 300MB). Video Files must be provided in one of the following file formats: .MPG; .MOV; .AVI; .WMV; .MP4; .M4V

Finalists may be asked to provide the original audio and video files used during production of the entry for broadcast purposes. This may include uncompressed QuickTime files, final audio mix and/or separate audio tracks for dialogue, music, and effects. These items are not mandatory to become a Finalist
FORMAT LENGTH: 30 – 60 seconds

Eligibility

Over the age of 16 at the date of entry.

Judging Criteria

They want short films about inventions that will change the face of parenting, it could be a baby talk translator or self-cleaning nappies, the sky’s the limit.

Unless otherwise stated in The Brief the Judging Criteria (“Judging Criteria”) is as follows:
1. Originality and Creativity – 50%
2. Adherence to Creative Assignment – 50%

Prize

Grand Prize
• $10,000
• Round trip travel for two people to Beijing with three nights hotel accommodation

Please don’t hesitate to ask any questions in the comments below.