Bridgestone Teens Drive Smart – $25,000 scholarship – Students Only – Due June 22, 2012

Posted on 6:02 am in June 2012, Over $25000, Over 16 by Lynnie

Bridgestone’s Teens Drive Smart Video Contest is a teen driving safety initiative in its sixth year with new and exciting changes. They’re asking 16 – 21 year olds to submit an original video 25 or 55 seconds in length promoting safe driving.


Your video must address some aspect of automobile or driving safety. Here are just a few examples:
• Seat belt usage
• Tire inflation
• Avoiding distractions while driving (like cell phones and texting)
• Driving defensively
Once you’ve chosen your topic, think about the most effective way to present it. Tell a story about your own or someone else’s experience? Develop a how-to demonstration? Make a music video?

Time line:
April 24 – June 22
Video entries accepted online

July 9 – July 23
Online voting for top three winners

You’ll need to compress your video into a digital file in order to submit it online.

We can accept video files from most digital cameras and camcorders in the .wmv, .avi, .mov, and .mpg file formats.

Video Compression.

Recommended settings:
• MPEG4 (Divx, Xvid) format
• 320 x 240 resolution
• MP3 audio
• 30 frames per second
We cannot accept files larger than 50mb.


Contest is open to legal permanent residents of the 50 United States and District of Columbia, ages 16 through 21, at the time of entry. Entrants must possess a valid driver’s license and be enrolled as full-time students in an accredited secondary, college level or trade school. Proof of age and identity must be furnished upon request. Individuals who have previously received a scholarship prize through prior years’ versions of this contest (referred to as Safety Scholars) as well as children of employees of Bridgestone Americas Tire Operations, LLC or their agencies are not eligible.

Judging Criteria

An expert panel of judges will choose 10 finalists.

Judges will score each entry based on their answers to these three questions:
1. Does this video effectively communicate the concept or message?
(50% of total score)
2. Does this video motivate people to be more safety-conscious?
(25% of total score)
3. How creative is this video in delivering the concept/message?
(25% of total score)


The top 10 finalists will receive a free set of four Bridgestone- or Firestone-brand tires, each set having a maximum retail value of $1000 (USD). The three finalists with the highest scores , as determined by public voting during a three-week period, will receive the following prizes: First place winner – $25,000 scholarship, second place – $15,000 scholarship and third place – $10,000 scholarship. The top three videos also have the chance to be turned into a national PSA, while the top prize winner will have his/her video posted on the MTV JumboTron in Times Square during the month of August.

Please don’t hesitate to ask any questions in the comments below.