Auto dealers are notorious for advertising incredible prices on new cars, but when the buyer shows up on the lot the only car available at that price has been sold, or there are so many qualifiers involved that no “regular joe” could buy at that price.
Hyundai is one of the most popular brands of cars on the road today. The product line ranges from the sporty compact Veloster, to the streamlined Genesis Coupe to the luxurious Equus. The line has become known for its high quality, sportiness and affordability. Most popular models in the Hyundai line are the mid-sized Sonata and compact Accent and Elantra.
Checkered Flag Hyundai, one of nine Checkered Flag dealerships, is one of the market’s largest Hyundai dealers. They pride themselves on delivering the best possible sales and service experience. Checkered Flag Hyundai buyers feel as if they found the best place to buy a Hyundai. Period.
30 second video
• Inclusion of logo, end frame or end animation for Checkered Flag Hyundai (found in Materials download)
• Must include product shot of Hyundai Sonata, Accent or Elantra (found in Materials download)
• Unique, differentiating storyline that reinforces the shopping experience mentioned in your mission
• Strong presence of the Checkered Flag name
• Tie in to the overall brand unifying statement “Under The Checkered Flag.” (words can vary slightly)
• This video should not include a price point
You must be at least 14 years old (or the age of majority in your country, state or province of residence) to submit Content at the Site for or in connection with a Contest. Participants between the ages of 14 and 18 must have the approval of a parent or legal guardian in order to submit Content to the Site.
Make a 30 second video that convinces shoppers that, when you come looking for a car at an advertised price at Checkered Flag Hyundai, you’re gonna find it AND Checkered Flag Hyundai will have a huge selection of that car for you to choose from.
Maybe you could tell the story of Regular Joe and his experiences at the “Other Guy’s” dealership compared to Checkered Flag. Maybe it’s the story of Checkered Flag and how it became the trusted institution it is today, told as a historical documentary. Maybe you can make a dynamic animation showing how Checkered Flag is the place to be for great deals on exactly the car you want.
Checkered Flag Hyundai has a very modern and fun brand image. The people who work there are fun and energetic, and definitely not sleazy sales types.
Humorous and even quirky storylines and concepts are welcome. But no matter how you tell the story, make sure the shopping experience mission statement is clear.
Early Entry Best Video – $1,000 (Enter by November 6, 2012)
1st – $6,000
2nd – $4,000
3rd – $2,000
4th – $1,000
5th – 6th – $500