Campbell Canada’s Pepperidge Farm brand is introducing a unique new Cracker Chip to the Canadian market — Pepperidge Farm Cracker Chips

They have really done the unimaginable and created an irresistible snack combining the crunch and bold flavour of chips in a wholesome, crispy crunchy cracker.

Campbell wants you to look at the two directions provided in the brief and choose ONE direction to create a video on. The two brief options are “Crack the Chip Code” and “Chips are from Mars, Crackers are from Venus”.

Requirements

TECHNICAL REQUIREMENTS:
A Video File must be submitted – the Video file (s) must be no more than the maximum duration stated in the Competition Brief (all copyrighted material will be removed).

The Video file size should be kept at or under 100 MB for quicker upload/encoding time (max file size is 300MB). Video Files must be provided in one of the following file formats: .MPG; .MOV; .AVI; .WMV; .MP4; .M4V

Finalists may be asked to provide the original audio and video files used during production of the entry for broadcast purposes. This may include uncompressed QuickTime files, final audio mix and/or separate audio tracks for dialogue, music, and effects. These items are not mandatory to become a Finalist
Due July 16, 2012

Eligibility

Over the age of 16 at the date of entry. (All Users of the age 16 to 18 must have permission of an adult who will receive any prizes or remuneration on their behalf)

Judging Criteria

Unless otherwise stated in The Brief the Judging Criteria (“Judging Criteria”) is as follows:
1. Originality and Creativity – 50%
2. Adherence to Creative Assignment – 50%

Prize

Grand Prize
• $8,000
• Round trip travel for two people to Chicago with three nights hotel accommodation. Plus two VIP tickets.
2nd Prize
• $4,000
3rd Prize
• $2,000
4th Prize
• $1,000
5th Prize
• $1,000

Please don’t hesitate to ask any questions in the comments below.