Minute Maid. Now, That’s an exciting brief from an exciting brand with three possible themes to base your 60 second spots around, there’s plenty for everyone with this brief.
Coca-Cola is the world’s largest juice company and thanks to feedback from its key audience, Moms, it knows that Minute Maid helps people to engage in the moment and it wants your to bring this to life in line with one of the themes. You can pick one or go for all three if you feel like it.
• TECHNICAL REQUIREMENTS:
A Video File must be submitted – the Video file (s) must be no more than the maximum duration stated in the Competition Brief (all copyrighted material will be removed).
The Video file size should be kept at or under 100 MB for quicker upload/encoding time (max file size is 300MB). Video Files must be provided in one of the following file formats: .MPG; .MOV; .AVI; .WMV; .MP4; .M4V
Finalists may be asked to provide the original audio and video files used during production of the entry for broadcast purposes. This may include uncompressed QuickTime files, final audio mix and/or separate audio tracks for dialogue, music, and effects. These items are not mandatory to become a Finalist
• ADDITIONAL REQUIREMENTS:
Submission must be primarily in English or subtitled.
Once uploaded, Submission will not be returned. MOFILM or Participating Brands may, in its sole discretion, remove, delete and/or forfeit Submission it deems inappropriate or otherwise non-compliant with the Contest. 60 seconds
Once uploaded, Submission will not be returned. MOFILM or Participating Brands may, in its sole discretion, remove, delete and/or forfeit Submission it deems inappropriate or otherwise non-compliant with the Contest.
Over the age of 16 at the date of entry.
Unless otherwise stated in The Brief the Judging Criteria (“Judging Criteria”) is as follows:
1. Originality and Creativity – 50%
2. Adherence to Creative Assignment – 50%
• Round trip travel for two people to Beijing with three nights hotel accommodation