The American Lawyer Academy (ALA) is pleased to announce its first annual Viral Video Scholarship Contest. The scholarship program is dedicated to the thousands of people who are injured or killed in motor vehicle collisions each year in the United States. The program has been created as a community service project to help educate the public on safe driving practices. It will award scholarships to the film students or video production enthusiasts who create the best viral videos promoting safe driving. High school and college students nationwide are encouraged to submit their video creations.
According to the National Highway Traffic Safety Administration (NHTSA), in 2008 there were 37,261 people killed in motor vehicle crashes. The American Automobile Association (AAA) says that 25 to 50 percent of all accidents are caused by a distracted driver such as someone who is talking on a cell phone, texting while driving, eating, looking at scenery, reading books or maps, adjusting the car’s music system, or talking to passengers. Similarly, it has been estimated that alcohol-related crashes may represent 50 percent or more of all fatal collisions. And other common causes of accidents are driver fatigue, speeding, failing to follow the rules of the road and aggressive driving.
The American Lawyer Academy Viral Video Scholarship Contest offers $25,000 in scholarships toward college tuition at a recognized academic institution. Students that want to use their talents and creativity to help spread a positive safe driving message that captures the imagination of the YouTube generation can visitwww.ViralVideoScholarshipContest.com to get video submission guidelines, link to information about the regional contest rules, and more.
1. The subject/idea/theme of all submitted videos must be: Safe Driving
2. Style: Viral video/public service announcement.
3. All submissions must be no more than 120 seconds in total length (content, credits, etc.).
4. All submissions must contain the ‘contest identification’ image at the beginning and at the conclusion of the main video content. These images should appear for 2 seconds each. The images can be downloaded from this website.
5. Any additional credits, thank you, etc. must be displayed AFTER the required ‘contest identification’ image mentioned above.
13 years or older.
Regional sponsors will be responsible for choosing the regional finalists based on the evaluation criteria. A selection committee made up of regional sponsors and other ALA members will choose the final winner based on the evaluation criteria.
During both the regional and final judging periods all entries will be judged based on the following judging criteria:
• Creativity and Originality (25%)
• Adherence to Theme and Inclusion of required elements. (25%)
• Viral Nature as determined by the number of YouTube views and/or votes cast on the regional sponsor’s website or the ALA website. (25%)
• Entertainment Value (15%)
• Video Quality (10%)
First Prize: $10,000 scholarship
Second Place: $3,000 scholarship
Regional Winners: $1,500 scholarship