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Here is the deal. Think of an idea for Doritos brand commercial. Not Just any idea but one worthy of being called the best of the Super Bowl. Maybe it’s an action packed story about the first time you tried Doritos brand Tortilla Chips. Maybe it reveals what life is like for the spices on the surface of the chip. Anything. Make the video that would knock you out of your seat if you were watching the Super Bowl. Make it yours. Shoot it. Submit it. Make it as one of the five finalists and win $25,000. Then, if America votes it their favorite, your video will be aired as a Doriots Brand Commercial during Superbowl XLIII. But that’s not all. If your ad gets the top spot on the USA today Ad Meter, we’ll give you a $1,000,000 bonus. Sounds good? We thought so.

Open only to legal residents of the 50 United States and the District of Columbia who are 18 years of age or older at time of entry.  You must enter before 11:59:59 pm CT on 11/16/08.

JUDGING REQUIREMENTS: Judging Criteria is as follows:

• (#1) Originality and Creativity – 40%
• (#2) Adherence to Creative Assignment – 30%
• (#3) Overall Appeal – 30%

Five finalist Submissions will be selected by a judging process in which a qualified panel of judges will evaluate each eligible Submission based on the judging criteria set forth above. The five Finalist Submissions will be posted for the public (ages 13 or older) to vote on their favorite at crashthesuperbowl.com starting on 1/5/09 at 12:00:01 am CT and ending on 1/25/09 at 11:59:59 pm CT. Limit one vote per person per Day. At the close of the Voting Period, the Submission that receives the most votes will be deemed the Grand Prize Winner.

FIVE FINALIST PRIZES: Each finalist prize consists of $25,000 US and a trip to Florida for a private Super Bowl XLIII party hosted by DORITOS® brand for all Finalists and their Guests including round-trip coach air transportation for a verified Finalist and one eligible guest  from a major gateway airport near Finalist’s residence within the U.S.; seven days/six nights double occupancy hotel accommodations in Florida; ground transportation to/from hotel.  

ONE GRAND PRIZE: The Grand Prize Winner’s Submission will be aired during the Super Bowl XLIII broadcast. There is no monetary value associated with the Grand Prize, however,  in the event that the Grand Prize winner’s commercial is awarded the #1 spot according to the USA TODAY Ad Meter rankings, Grand Prize winner will receive a bonus of $1,000,000.00. Criteria for the USA TODAY Ad Meter is determined solely by USA TODAY, which is not affiliated with this promotion in any way.

To enter this Contest click here 

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