Flashpoint, The Academy of Media Arts & Sciences, is Chicago’s newest college for students interested in the multi-disciplined digital media arts industry who want to quickly get into the work world with top-notch skills in these exploding fields. We are looking for 30-60 second ads for a viral marketing campaign that conveys Flashpoint’s innovative educational experience and our commitment to the latest real-world, cutting-edge techniques and technology.
Flashpoint Academy is on the cutting edge of digital media education. Our students use the most technologically advanced tools in the industry to create professional products for real clients. The desire to do things differently, to offer solutions that are revolutionary and bold, is more than the mission at Flashpoint; it is at the core of the Flashpoint culture. We are looking for a way to convey Flashpoint’s unique approach to digital media arts education and our commitment to teaching the latest real-world, cutting-edge techniques and technology.
Brand Character: Flashpoint Academy should be portrayed in the following manner: Cutting edge, Exciting, Brand new!, Selective, Dynamic, Collaborative, Inspiring
Target Market/Consumer: Core Target: People interested in Digital Media Industries
Key Demographics: High School Students/Recent Graduates, College Students, Adult Learners, Higher than average HH income ($50k+)
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