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Video overlay ads of the sort offered by YouTube will command just $184 million in ad spending by 2013, according to new research from JupiterResearch.  That represents a significant rate of growth over the estimated $20 million marketers will spend on overlays this year.

However, it’s tiny compared to the nearly $1.9 billion Jupiter believes they’ll sink into their in-stream buys, and the $1.3 billion it says they’ll invest in video banner ads.

“Advertisers aren’t very interested in [overlays] yet, and maybe won’t be,” said Jupiter analyst Emily Riley

Forecast: In-Stream Ads and Video Banners to Dwarf Overlays - ClickZ

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