A Mexican import, Pacifico, is filling its Web site (mexicoviapacifico.com) with 30 brand-centric video clips that celebrate a life centered on sun, sand, surf, street food and a willingness to eat extremely hot peppers or play checkers with bottle caps.
The videos, and the Web site, were created by Creature, an agency in Seattle that also produces ads for Pacifico in traditional media like magazines and billboards and oversees promotions like the refitting of 1960s Volkswagen buses to serve as touring Pacifico peddlers.
The videos, which run from 15 seconds to 3 minutes, were filmed in Mexico with Super 8 movie cameras to give the footage less of a slick, polished look. The locations range from cities like Mazatlán, where Pacifico is brewed, to a surfing beach in a jungle that is only vaguely identified — the better to keep away the land sharks (people who do not surf but insist they do).
Not Ready to Pay for TV Time, a Mexican Beer Goes Online - New York Times
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