Check out these two videos made by NBA stars Chris Bosh and Steve Nash - but I don’t think you need to worry about them as competition in our contests yet!
Basketball star Chris Bosh, known for his power and finesse around the basket, is trying out a new off-court move. Mr. Bosh, with help from his girlfriend and brother, recently wrote and shot his own Web commercial. The ad, in which Mr. Bosh takes on the persona of a Texas-fried used-car salesman to ask fans to vote him into the National Basketball Association’s All-Star Game, has become something of an underground hit, racking up more than 376,000 viewings on YouTube.
Steve Nash, an All Star who usually represents Nike Inc., enlisted Lola Schnabel, the daughter of artist and filmmaker Julian Schnabel, to shoot a self-styled Web ad for the shoemaker. The spot, “Training Day,” is a pseudo-documentary look at Mr. Nash playing basketball (including dribbling while riding a skateboard), soccer and tennis in New York, his off-season home. It ends with the Nike swoosh.
See the original article: Athletes’ New Game: Their Own Web Ads - WSJ.com
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