Online video technology firm Blinkx has developed an integrated advertising system it hopes will help generate revenues from the growing amount of video on the web. Instead of a lengthy pre-roll, the system creates the digital equivalent of opening cinema curtains - emblazoned with the sponsor’s logo - and then launches straight into the video. […]
Internet Video Intelligence
Blinkx Offers New Video Monetization System
January 5th, 2009 · No Comments
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Posted in: News | Tags:Best of Viral Videos of 2008
January 4th, 2009 · No Comments
The viral Web is infinitely vast, highly personal and totally ephemeral. A video that enthralls one viewer perplexes another, and either way it’s replaced within hours by a new meme. Talking cats give way to precocious toddlers give way to Barack Rolling. So in a fragmented medium with something for everyone, the most astounding alignment […]
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Posted in: News | Tags:YouTube Served 85 Million Unique Visitors in November
December 31st, 2008 · No Comments
The world’s biggest video site and the world’s most popular premium video destination both served up more videos in November than the month before, according to the most recent figures from Nielsen Online. The dominant YouTube delivered nearly 5.6 billion streams to nearly 85 million unique visitors in November, up from 5 billion streams served […]
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Posted in: News | Tags:PixelFish Acquires Eyespot, Building Video Advertising Platform
December 29th, 2008 · No Comments
PixelFish, a leading provider of affordable and effective video advertising solutions, has acquired Eyespot Corporation for an undisclosed sum. The acquisition enables PixelFish to accelerate the development of its market leading video advertising platform by augmenting its custom video ad creation and optimization technology with Eyespot’s advanced video publishing, online video production, transcoding and advertising-related […]
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Posted in: News | Tags:Excedrin YouTube Contest A Success
December 28th, 2008 · No Comments
Novartis Consumer Health, makers of Excedrin, launched its first YouTube contest to introduce Excedrin Express Gel to consumers.
More than 200 videos were submitted to the contest, which ran Oct. 18 through Dec. 18. The contest page received more than 147,000 views. One promotional video has been viewed 330,000 times. Participants made blog posts, videos, message […]
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Posted in: News | Tags:One Minute Media’s New Sponsored Video Approach
December 27th, 2008 · No Comments
This reminds me of the “Pay-per-post” sponsored blog post phenomenon. The influence of sponsors on the credibility of the information will be questioned at some point.
Competing for a share of the informational video market, upstart One Minute Media has launched its own platform for one-minute, brand-integrated videos, “Know it in a Minute.” A self-described “general knowledge” […]
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Posted in: News | Tags:Video Growth Continues at Traditional Publishers
December 26th, 2008 · No Comments
Forbes, Conde Nast, The New York Times and The Street.com have relaunched their video platforms this fall with plans for further growth in 2009. After initial forays in the last few years, magazine and newspaper sites are upgrading video operations with an eye toward reaping the premium rates that video ads command.
Market researcher eMarketer maintains […]
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Posted in: News | Tags:5Min Unveils VideoSeed, a Clever Syndication Tool
December 24th, 2008 · No Comments
5Min, one of the many well-funded entrants in the video-based how-to/knowledge space, has recently introduced VideoSeed, a clever syndication tool that has already helped drive its video to dozens of partner sites aggregating 110 million unique visitors per month. VideoSeed’s goal is to give 5Min’s partners relevant and complimentary video that can be easily inserted […]
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Posted in: News | Tags:Fake User-Gen Video Tactics: Deceptive or Clever?
December 23rd, 2008 · No Comments
The video uploaded by “madflux” in mid-November begins with a fumbled camera. What follows is nearly unreal: a video of a guy on a bike re-creating the experience of the video game Guitar Hero by following markers set on the pavement of a suburban neighborhood. Madflux gives a “shoutout” to “Lars and the rest of […]
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Posted in: News | Tags:The Top 10 Viral Videos of 2008
December 22nd, 2008 · No Comments
Here is a summary of Time Magazine’s picks for the top 1o 6 viral vids of the year, with links to watch them.
1. Where The Hell Is Matt? (2008) - The Top 10 Everything of 2008 - TIME
In his latest video, Harding visits 42 countries over 14 months and invites the locals to join in the […]
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