Cornetto Enjoy the Ride, Love the Ending – 10,000 euros – Open to all – Due November 20, 2012

Posted on 9:06 am in November 2012, Open To All, Over $10000 by Lynnie

Cornetto, a popular and teen favorite ice cream brand is looking for unexpected and engaging videos and print that bring to life the positive attitude of the Cornetto motto “enjoy the ride, love the ending.”
Surprise them with an original video or print that brings the Cornetto motto “enjoy the ride, love the ending” to life in a refreshingly unusual way, to catch teens’ attention and make them want to share your entry with their friends.

Requirements

Videos/ animation up to 60 seconds
• We are looking for print and videos that express the Cornetto motto, “enjoy the ride, love the ending.” Your print and videos should not be focused on the product, but be about Cornetto’s motto.
• We are looking for ideas that can work on a global scale, meaning that the language used must be widely understood. However, if you need to use text, your entry must be in English, or in any other language if it’s English subtitled.
• We are looking for original, disruptive and entertaining ideas. Stay away from clichés, cheesy puppy love and sexual references.
• Cornetto as a brand is not about extreme sports. Please do not submit any ideas that are based on extreme sports.
• If you are selected as a winner, we will ask you to add an end-frame which will be provided later. Please be sure to keep an HD or uncompressed MOV version of your work.

Eligibility

Minors wishing to participate must present a signed waiver from a parent/legal guardian who will acknowledge that they have read the terms and conditions of these Rules including the schedules hereto. Eyeka will require the participant to provide such authorization, at any time prior to supplying the winner(s) with the prize.

Judging Criteria

We are looking for entries that are very creative, unexpected and surprising. Engaging ideas that express the Cornetto motto in a way that captures teens’ attention. Your entries should share the mood of Cornetto “enjoy the ride, love the ending.” Be creative, reflect all parts of teen culture; be surprising, scary, dramatic, unusual, etc there are no limits to your imagination. Be very creative and have fun.
Winning ideas will be used on Cornetto’s Youtube and Facebook websites.