Head and Shoulders – You Can’t Have It All. You’ve probably heard this before in some capacity… “You can’t have your cake and eat it too”, the French have a similar expression that say’s “on ne peut pas avoir le beurre et l’argent du beurre.” What people or situations are asking us to do is make a sacrifice. To make a choice…to choose!
When it comes to anti-dandruff shampoo, people think they have to make a choice. To choose between an effective but unpleasant smelling anti-dandruff shampoo and having great smelling hair with regular shampoo.  Create a video that shows the pleasant surprise people have when they discover that Head & Shoulders anti-dandruff shampoo ALSO smells good.

Requirements

Format: video or animation 30 to 60 seconds.
Technical guidelines

Videos:
Accepted formats are: *.mov;*.avi;*.mpg;*.mpeg; *.flv;*.wmv;*.3gp;*.mp4;*.vob;*.avs;*.mts;*.m2ts
Size: 640×480 minimum, 25 images per second
Encoding: MPEG 4, H/264, XVID, Quicktime.
Video: 400 kb/s minimum
Audio encoding: MP3

Eligibility

Minors wishing to participate must present a signed waiver from a parent/legal guardian.
The Eyeka Website is the only way of submitting Submissions to the Contest. Submissions transmitted by any other mean shall be void.

Judging Criteria

aestheticism, originality, composition, framing, consistency with the guidelines of the Contest.
They want you to create a video that shows the pleasant surprise people have when they discover that Head & Shoulders anti-dandruff shampoo ALSO smells good. Dramatize that surprise.

Prize

• #1 Prize 3,000€ up to 6,000€ or equivalent
• #2 Prize 1,500€ up to 3,000€ or equivalent
• #3 Prize 500€ up to 1,000€ or equivalent
*Jury’s Prizes reflect Brand’s decision to acquire Intellectual Property.

When no intellectual property is acquired, eYeka guarantees that 50% of the full Prize amount is awarded.

When a participant exclusively assign rights to their winning entry, the full prize amount is awarded.

See the Rules at the contest link for more details.

Please don’t hesitate to ask any questions in the comments below.