In the land of monsters, in a haunted castle, that…even among haunted castles, stands out as especially brooding and grim, we find the infamous mastermind, Lord Vampyre–who has just completed his research and concocted an evil spell nearly ready to be released—
If …he can just…combine…6 moonstones… currently guarded, by 6 (count ‘em, 6) monsters, his spell will eclipse the sun for good! Flooding the world in eternal darkness—awakening an entire Monster Army and unleashing MASS HYSTERIA.
Videos MUST not exceed 120 seconds in length. Preferred format is HD 720p 16×9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.
Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
Videos must feature LEGO Monster Fighters products.
In the event you utilize any third party materials, such as music provided by a third-party music provider, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
Submissions must not portray LEGO in a negative way, the determination of which will solely reside with LEGO.
Videos must be in the English language or subtitled.
Limit 5 submission(s) per member, per phase.
Contests are open only to natural persons, thirteen (13) years or older at the time of entry (or the age as otherwise specified in a particular project’s requirements on the Project Details Page), who are registered members of the Tongal online community (each, a “Member”). A minor (for these purposes, a person under eighteen years of age as of the time of entry) submitting an entry for a Contest must receive his/her parent/legal guardian’s permission and include his/her parent’s/legal guardian’s name and daytime telephone number on the official entry form where indicated.
Create a must-see / must-forward / must “like” / must “pin” 30-120 second animated (any type you wish) short that will support the release of LEGO Monster Fighters. Feel free to explore the Monster Fighters storyline through your own unique perspective in a fun, engaging and unexpected way–the idea is to make kids, parents and adult LEGO fans clamor with excitement over this new (and really awesome) product line.
It’s your choice, choose to drill down, go deep and tell a story centered on a specific monster or hero, or tell a broad, encompassing story that features multiple characters and storylines.
Feel free to push the envelope – Be bold, and explore any idea or style (humor, viral, action/epic) but keep in mind:
–Target Audience: 9 to 11+ year olds. Sure, the tone, feel, and sensibility can appeal to adults, but it must also be accessible to this younger group. We fully expect that this will be as exciting and fun for you as the product is for the kids who use it. And we’re confident that your having fun with this is the key to creating the executions LEGO is looking for.
–Note: While there is certainly “action” and “battle” in this theme/story, please no “Tarantino” violence.