Polly Pocket Extraordinary Transformations Video Contest – $10,000 – Over 13 yo – Due November 2, 2012
You know that friend who is up for anything at the drop of a hat, and always makes whatever you’re doing 100% more fun? Whether it’s going to a concert or the beach, throwing a party or just kicking back, you undoubtedly know the right person to call…
Well, if you’re 6 years old, that friend is Polly Pocket! She’s an everyday girl, who loves fun, friends and adventure–and now, she’s out of your pocket and ready to transform an ordinary afternoon into an extraordinary, unforgettable experience beyond your wildest dreams!
Videos MUST not exceed 120 seconds in length. Preferred format is HD 720p 16×9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.
Except as permitted by item 4, your submission must be wholly original to you and never submitted to any other party or contest.
Your submission must be created without the use of: (i) any property, materials, or rights of any third party, unless you have the necessary rights, permissions or authorizations to use such property, materials, or rights (in writing through your use of the Tongal-provided clearance forms); or (ii) any other person’s contributions, unless you have such person’s written permission (in writing through your use of the Tongal-provided clearance forms). You shall provide detailed information of your submission or any part thereof regarding the source, the creator and background information upon request by Tongal.
Your video should include Polly Pocket toy sets and figures. Accordingly, you may use Sponsor’s materials expressly permitted on the Project Details Page.
If you incorporate music into your submission, you are permitted to use only your original music or Tongal-licensed music that is specifically made available to you for your use in your submission.
Submissions must not portray the Sponsor or the Polly Pocket brand in a negative way, the determination of which will solely reside with Sponsor and the Judges.
Submissions must keep the maturity of the intended audience in mind; show responsible and courageous treatment of serious issues; respect diversity, difference and cultures; not condone or encourage unsafe, unhealthy, reckless or illegal acts; portray adult language and situations with extreme care; not glamorize or condone gratuitous violence. The determination of the forgoing is solely at the discretion of Sponsor and the Judges.
Videos must be in the English language or subtitled.
Limit 5 submission(s) per Member, per phase.
This Contest is open only to Members that reside in the United States and its territories.
Contests are open only to natural persons, thirteen (13) years or older at the time of entry (or the age as otherwise specified in a particular project’s requirements on the Project Details Page), who are registered members of the Tongal online community (each, a “Member”).
The goal of this project is to create a fun and imaginative 1-2 minute video about how if you just add Polly, she can transform the ordinary into the extraordinary. Bring your best ideas to life and get young girls excited about Polly Pocket™. Aim for “reality with a twist”, rather than going to a fantastical place filled with fairies and unicorns.
Check out the Polly Pocket website for inspiration: How does her Flip & Swim Pool Party transform your game of marco polo into the soiree of the season? Does her Playtime Pet Shop become the one-stop shop for Best In Show? What kind of surprises does the ultimate game of hide-and-seek in her Spin N’ Surprise Hotel have in store?
Note: These videos should adhere to the Polly Pocket brand identity (relatable “every girl,” contagious energy, imaginative adventure, Pocket Sized, On the Go) but shouldn’t feel like your typical toy commercial or forced product advertising.
–Target Audience: Girls 4-8 and Moms.