7UP has always been a brand that challenges the norm. From their “Uncola” to”Up Yours” campaigns, they have shown their willingness to be edgy enough to get people talking.

Now with new 7UP TEN, they want to get people talking again. With 7UP TEN you get the same great taste of 7UP with only 10 calories. So no more sacrificing or compromising taste for fewer calories—with 7UP TEN you get both. Now that is something to talk about.

Want to help make the chatter even louder? Great! It’s your turn to introduce 7UP TEN to the world.

Requirements

30 second spot for digital use that introduces the new product and gets people talking about 7UP TEN.
Deadline: November 18th, 2012

Eligibility

Over 18 yo

Judging Criteria

Get people talking about 7UP TEN. Ways to measure that:
• Overall buzz, chatter
• Postings on their facebook pages
• Views on video contest sites
• Parody campaigns

Prize

• Guaranteed 1 purchase of $15,000
• Guaranteed $500 in cash awards

Please don’t hesitate to ask any questions in the comments below.