Determined…Steadfast…Fearless…Qualities that could easily describe any of the elite athletes across the globe preparing for the 2014 Winter Olympic Games and, no doubt, played a role in hoisting them to the pinnacle of alpine athleticism. But how were these qualities developed?
Believe it or not, Bounty thinks there’s a good chance it was their moms, who exuded these qualities while faced very different kinds of thrills, chills, and mostly, spills – back when the heroes of today were living out their dreams and creating messes right in Mom’s living room and kitchen.
Videos MUST not exceed 60 seconds in length. Preferred format is HD 720p 16×9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.
Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
Submissions cannot use the word “Olympic” as an adjective, but can use “Olympic Games.” Submissions should avoid referencing other equities such as the torch, medals and Olympic rings. Submissions cannot imply a P&G product or service enhances an athlete’s performance.
Any products visible in submissions, other than Bounty, should appear generic/unbranded. This includes food, beverages, clothing, electronic equipment, etc.
Videos must be in the English language or subtitled.
Limit 5 submission(s) per member, per phase.
Create a video (up to 60-seconds in length) that aligns Bounty with the 2014 Winter Olympics in a creative way.
You must be at least eighteen (18) years or older to enter.
–Key Marketing Message: Kids who love sports and The Olympic Games rarely check their enthusiasm at the front door. And Bounty moms never let the fear of the odd spill or two get in the way of an athlete pursuing their dreams. So, If you’re raising an aspiring athlete then it helps to be uninhibited by messes. Let the spills begin!
–Target Audience: Moms who like to Bring it! – moms who embrace the mess and are not afraid of it.
–Exposure: YouTube, Digital distribution, Banner ads.