Clairol The Color Experts – $8,500 x 2 – Over 18 yo – Due September 24, 2012

Posted on 9:07 am in Over $5000, Over 18, September 2012 by Lynnie

Clairol has been the leader in innovation in the hair color industry for over 80 years; their singular focus on color is what really sets them apart from the rest of the competition! Their innovative thought-leadership and targeted market focus provides them with a unique expertise that is unrivaled in the indu

stry and is what unites their many distinct brands under the Clairol umbrella.

With the vast knowledge-base they have to draw on combined with the product advancements they’re working on currently, its no wonder they’ve coined the tagline: “Clairol. The Color Experts.” However, over the years, while consumers have grown to love their product brands like Nice ’n Easy and Natural Instincts, many have yet to acquaint themselves with the parent brand “Clairol” as a compelling brand identity in and of itself.

Requirements

Spots should be approximately :30, attention-grabbing and share-able! If you’re not having fun, you’re not on the right track. Wow us, pique our interest, surprise us!
Deadline: September 24, 2012

Eligibility

Over 18 years old.

Judging Criteria

Your objective here will be to create a video that helps drive home the message that we at Clairol stand for hair color expertise. Just as importantly, we want to communicate WHY consumers should care that we’re the experts. It will be up to you to decide how this “deep expertise” is best conveyed to the audience.