Alert: you must read the whole brief to understand the challenge, not only the teaser.
It’s hard to change a man, or even a small part of his life. A lot of men have small or big problems with their hair, such as hair thinning or falling. But most of them don’t want to make a big deal out of it because this is a “sensitive issue”.
There is a new solution from CLEAR – a new scalp tonic that can keep hair firmly rooted to prevent them from falling.
Create a masculine, cool and bold video to convince men that a small change in their daily routine to include CLEAR new scalp tonic can make a huge difference on their life.
Format: video or animation up to 60 seconds.
Accepted formats are: *.mov;*.avi;*.mpg;*.mpeg; *.flv;*.wmv;*.3gp;*.mp4;*.vob;*.avs;*.mts;*.m2ts
Size: 640×480 minimum, 25 images per second
Encoding: MPEG 4, H/264, XVID, Quicktime.
Video: 400 kb/s minimum
Audio encoding: MP3
Minors wishing to participate must present a signed waiver from a parent/legal guardian.
The Eyeka Website is the only way of submitting Submissions to the Contest. Submissions transmitted by any other mean shall be void.
aestheticism, originality, composition, framing, consistency with the guidelines of the Contest.
• #1 Prize 2,500€ up to 5,000€ or equivalent
• #2 Prize 1,500€ up to 3,000€ or equivalent
• #3 Prize 1,000€ up to 2,000€ or equivalent
*Jury’s Prizes reflect Brand’s decision to acquire Intellectual Property.
When no intellectual property is acquired, eYeka guarantees that 50% of the full Prize amount is awarded.
When a participant exclusively assign rights to their winning entry, the full prize amount is awarded.