There’s no fresher tasting snack than the new DOLE Frozen Fruit Single-serve Cups! The “Nature Lock” seal guarantees you can enjoy the taste, texture and nutrition of fresh fruit, anytime, anywhere. Delicious on cereal, yogurt, in smoothies or as an on-the-go snack. There’s no added sugar or syrup, it’s just delicious all-natural fruit. You can find them in your local grocer’s freezer section.
Videos should be kept to 60 seconds or less. Our intention is to use across various online channels, including but not limited to DOLE.com and facebook.
Deadline: April 27, 2012
They’d like the spots to be concept driven – ie: they don’t want them to feel like traditional product commercials, but they should still maintain a certain DOLE brand feel. We’re looking for high energy and engaging approaches. Use humor wherever appropriate but keep it clean and family friendly. Submissions should be catchy, memorable and share-able. It’s also important in the video to demonstrate how easy and convenient it is to use DOLE Frozen Fruit Single-serve Cups in a variety of ways.
• Guaranteed 1 purchase of $7,500
• Guaranteed $1,500 in cash awards