The great Super Bowl ad-venture is back. This year, if you make a DORITOS ad you might see it air on the Super Bowl and win not just $1 Million but a prize that’s twice as explosive: a gig with high-octane Hollywood hit-maker Michael Bay on Transformers 4.
Not only that, we’re helping you harness the powers of Facebook to make your commercial bigger and better than ever. You can ask for help finding props, locations, and even talent – or offer the same help for other ad makers.
Due November 16, 2012
The creative assignment for the Contest (“Creative Assignment”) is as follows:
Review the assets provided in the Toolkit on the Facebook App. These assets
are provided solely for use in this Contest and may not be used for any other
Get together your idea for a DORITOS® brand commercial to air during the
broadcast of Super Bowl XLVII. Make it action-packed. Make it funny. Make it
something you’ve never seen before. It’s up to you. Just make it awesome.
Create and submit a 30-second spot featuring DORITOS® brand tortilla chips.
Your Submission should be in commercial form consistent with the Official
Rules found at the contest link.
Video file must be submitted – the Video file(s) must be exactly 30 seconds in
length and must not include copyrighted material other than what is provided by
Sponsor in the Toolkit.
Video file size should be kept at or under 100 MB for quicker upload/encoding
time (Finalists may be asked to provide higher resolution files).
Video files must be provided in one of the following file formats: .MPEG; .MOV;
.AVI; or .WMV.
For all video submissions shot in 16:9 aspect ratio, they should be center cut protected.
Finalists may be asked to provide the original audio and video files used during
production of the entry for broadcast purposes. This may include uncompressed
QuickTime files, final audio mix and/or separate audio tracks for dialogue, music, and
effects. These items are not mandatory to become a Finalist.
Open only to legal residents of any one of the 50 United States or the
District of Columbia who are 18 years of age or older at time of entry.
Judging Criteria (“Judging Criteria”) is as follows:
Originality and Creativity – 40%
Adherence to Creative Assignment – 30%
Overall Appeal – 30%