“A kiss can be a comma, a question mark or an exclamation point. That’s basic spelling that every woman should know”. ~ Jeanne Bourgeois, French actress and singer.
Estée Lauder is launching Pure Color Lipstick, with colors that look and feel so incredible that nobody can resist you! With a touch of elegance and modernity, Pure Color brings out the true beauty in you; helps you exude your seduction power…
How do your lips reflect your seductive mood?Estee Lauder – $3,000 – 18yo – 45 seconds or less – Due March 27, 2011
Through a 30 – 45 sec video (or animation), show us the power of having seductive lips, ready to be kissed… or not.
Tell us how Pure Color Lipstick reflects your inner beauty and makes you look and feel empowered, elegant, confident, irresistible, seductive and in control. Will it lead to the perfect kiss, the perfect love story?
Who are we talking to:
Women age 25+. Fashionable, elegant and poised, they use make-up not to disguise but to exult their inner beauty and sophistication.
Background of Estee Lauder
For over 60 years, Estée Lauder has stayed true to one unshakeable belief: “Every woman can be beautiful”. This simple notion has made Estée Lauder into one of the world’s most renowned beauty companies, with a worldwide reputation for elegance, luxury and superior quality.
Using cutting-edge technology, Estée Lauder skincare, makeup and fragrance products have proven effective by women from more than 140 countries and territories.
What’s the medium?
30 – 45 sec video (or animation).
31st January 2011
27th March 2011 11:59 PM
Click here for more information on Estee Lauder Pure Color Lipstick.
18 years or older.
· Quality and cleverness will be highly regarded
· Create a breathtaking and beautiful work of art
· Your video should have an elegant and modern tone of voice
· Amaze and dazzle your viewers
Grand Prize: USD 3,000 cash
Runner-up: USD 2,000 cash
Please don’t hesitate to ask any questions in the comments below.