Farmers Insurance is one of the nation’s top insurers of autos and homes- covering millions of households in 41 states. Their focus has always been building the relationships with their customers and, in turn, developing a national identity. Through sponsoring high-profile sporting events like NASCAR and Tennis’s “Farmers Classic in LA,” Farmers Insurance has been able to connect with the people through the passion evoked by sports and entertainment.
Farmers has teamed up with USC and is excited to connect with the passionate USC Football fan base that includes students, alumni and USC football fans. Farmers is the sponsor of the 2012 USC Football Fan Fest, now called Farmers Fan Fest. This Farmers and USC partnership is an exciting opportunity to reach this vibrant and enthusiastic population.
Spots should be :30 (:25 second body and :05 second end card) of fun and exciting video.
Make sure to read the full creative brief and assignment guidelines at the contest link before you get started!
DEADLINE: September 23rd, 2012
Over 18 years old.
The game plan is to create a video that turns USC fans into Farmers fans.
We want fans to see Farmers as smart as their favorite professor and as fun as USC- now Farmers Fan Fest 2012! It’s the fourth quarter and game is on the line. Capture the Farmers and Trojan spirit and score!
• Guaranteed 1 purchase of $7,500
• Guaranteed $1,500 in cash awards