How Do You Make Somebody Happy? – $7,500 x 8 – Over 18 yo – Due August 5, 2012

Posted on 8:55 am in August 2012, Over $5000, Over 18 by Lynnie

Happiness is a part of the global human experience. It might mean something different to each person, but it is a universally understood emotion.

In 2011, Clinique worked with Poptent on video submissions around the theme of “What makes you happy?” We selected 9 videos, with our favorite content being personal, emotional, humorous, etc., e.g. nothing related to our fragrance or a traditional advertisement.

Requirements

Deadline: August 5th, 2012
15 – 60 seconds
Videos do not need to be in English; however, if not in English a script translated into English is required.

Eligibility

Over 18 years old.

Judging Criteria

In 2012, Clinique will continue this video engagement program for a second year by featuring selected videos with emotionally engaging content to inspire consumer interaction with the brand during the Holiday 2012 time period. We hope that his year we can create a more international program, with many different countries and languages featured to celebrate “happy” on a global scale. We are specifically looking to have the following countries represented:

• US
• Mexico
• Brazil
• UK
• France
• Italy
• Germany
• Spain
• Russia
• China
• Japan
• Korea

This year we are asking: “How do you make someone happy?”
Make sure to read the creative brief for all of the details and please note that this should not look like a traditional ad! Clinique is looking to purchase at least five videos so get those cameras rolling!