No Pet Store Puppies Campaign by ASPCA – $7,500 x 2 – Over 18 yo – Due October 28, 2012

Posted on 8:44 am in October 2012, Over $5000, Over 18 by Lynnie

Did you know that most puppies sold in pet stores come from puppy mills? Polls show that people would not knowingly purchase a puppy from a pet store if they knew it came from a puppy mill. The problem is that most people don’t know that most puppy store puppies come from puppy mills. (Ruh Roh!) ASPCA is launching a campaign to help bridge that information gap. This campaign is more than just about not purchasing a puppy from a pet store. It is about what pet owners and future pet owners can do to have an impact on the horrible puppy mill industry.

Requirements

Fetch the creative brief and take a look! The ASPCA will be purchasing two videos. They are looking for one spot that will be able to be used year round and one that will be geared towards the upcoming holiday season.
The Video must be sixty (:60) seconds in length.
Due October 28, 2012