by Giordany
Pizza Hut - $7,500 - 18yo - 30/90 seconds - Due April 10, 2011
Posted on 3:07 am in April 2011, Cash Contests, Over $5000, Over 18 by Giordany
For over 50 years, Pizza Hut has dominated the pizza category, leading in innovation with their groundbreaking new products.
And now there is another new and exciting Pizza Hut innovation about to be launched. To help support this launch, Pizza Hut is looking for awe inspiring, innovative and revolutionary videos. Your video should grab attention, surprise and stick with the viewer while pushing the envelope for the brand to create content that begs to be shared.
Requirements
The next generation of e-commerce is alla bout mobile! Pizza Hut took the lead with the first in category iPhone app in 2009, generating over $10mm in revenue and over 2mm downloads. Now the brand is taking it to a whole new level with the next generation iPhone ap and the first in category apps for iPad and Android.
The new apps offer the full menu, personalization, easy checkout and the most fun way to order, taking full advantage of the touch screen functionality and high quality visuals available to the devices.
Your video should be 30-90 seconds long. The intended use will be for Facebook, YouTube and Twitter.
Want to be part of the excitement? Then consider registering to participate. The creative brief has all the details. We can guarantee it will be a fun assignment.
Eligibility
18 years or older.
Judging Criteria
This video should make customers feel like there is no better way to order pizza than with one of Pizza Hut’s new breakthrough apps. Consumers will want their friends to know that they ordered the cool way…calling is for the birds! This video should have a true pass along quality to it. Views should immediately want to share it with their friends.
Prize
Pizza Hut will select at least one video for use and pay its creator a one-‐time fee of $7,500. Poptent will also award five Editors’ Choice awards, a top award of $500 plus four other awards of $250 each, a total of $1,500.
Please don’t hesitate to ask any questions in the comments below.
Hi there,
I’m quite interested in your competition but i can’t seem to download the App for my i phone? I am based in Canada, Is it only available in the US? If so is the contest only open to US residents?
Thanks in advance
Emily
Hi Emily, we are not the sponsor or host of the contest, sorry. Please ask poptent for help.
Regards,
Douglas at VidOpp
According to Mark Schoneveld Senior Manager of Poptent these are not contests so how can they legally advertise this as a contest on a contest website without it being false advertising ?
These are “work-for-hire” assignments. There are no contest judges, no contest format and no contest prizes.
Please explain ?
I am not aware of the importance of the semantics.
Your website says these are contests and your link in this advertisement says “contest link”. You are now aware these are not contests.
Federal Trade Commission Act:
Advertising must be truthful and non-deceptive;
Advertisers must have evidence to back up their claims; and Advertisements cannot be unfair.
This is editorial.
Are you saying you are not paid to publish these advertisements from Poptent ?
If you are paid you are an advertising agent and not editorial.
Are advertising agencies subject to the FTC Act?
Yes. In addition to the advertiser, the advertising agency also may be held legally responsible for misleading claims in ads. Advertising agencies have a duty to make an independent check on the information used to substantiate ad claims. They may not rely on an advertiser’s assurance that the claims are substantiated. In determining whether an ad agency should be held liable, the FTC looks at:
The extent of the agency’s participation in the preparation of the challenged ad; and
Whether the agency knew or should have known that the ad included false or deceptive claims.
http://business.ftc.gov/documents/bus35-advertising-faqs-guide-small-business