Poptent Build-A-Bear Workshop – $7,500×3 – 18yo – under 45 seconds – Due July 4, 2011

Posted on 2:03 am in July 2011, Over $5000, Over 18 by Lynnie

Build-A-Bear Workshop® is always on the edge of what’s cool and hot for kids (and bears) and this is no exception! Now it has introduced its first line of limited edition, small-sized, pre-stuffed animals – exclusively available at Build-A-Bear Workshop® stores.
New build-a-bear smallfrys™ were introduced at the end of 2010 to a GREAT response. Each friend is stuffed with personality and can be dressed in cool outfits and accessories, and is only available while quantities last.

Requirements

The target for the video is moms, viewing in the social space on facebook etc. Target for the build-a-bear smallfrys™ product is girls, age 4-14, focusing on tweens that can view it on our own build-a-bear smallfrys landing page and in bearville.com™. The video should 30-45 seconds long and be hip, cool and fun. It should make moms want to share it with their kids and kids want to share it with their friends.
This exciting assignment will be capped at a maximum of 500 participants. If you want to be part of the fun, accept today and as usual, read the creative brief for all the details and useful insights about the brand.

Eligibility

18 years old

Judging Criteria

Build-A-Bear Workshop® wants to build awareness and sales of the build-a-bear smallfrys™ brand. So we’re looking for videos with a strong call to action to collect all of these limited edition friends!