SoCo and Cola Video Contest – $10,000 – Over 18 yo – Due April 3, 2012

Posted on 9:07 am in April 2012, Over $10000, Over 18 by Lynnie

Are you tired of calling for the same old “rum and cola” or “whiskey and cola”? Then this assignment is for you! We are inviting the Poptent creators to re-imagine the ordinary, by finding a way to put “Southern Comfort & cola”, and you, on the map!

But there’s a twist. We would like you to submit three great videos, all with the same body but each with a different ending. Southern Comfort Facebook fans will vote for their favorite of the three, and that spot could end up on TV!

Requirements

Since this assignment involves alcohol, there are special restrictions that you must take into account for casting and scripting. Everything you need to know is in the creative brief and general assignment guidelines so be sure to read them carefully. Pay special attention to the responsible marketing guidelines that are linked to in the brief and posted in the asset tray.
Deadline: April 3rd, 2012
The Video must be a bundle of three (3) thirty (:30) second ads.

Eligibility

YOU ARE AT LEAST 18 YEARS OLD, HAVE THE FULL LEGAL CAPACITY TO ENTER INTO THIS AGREEMENT, AND YOU AGREE TO BE BOUND BY THE TERMS OF THIS AGREEMENT.

Judging Criteria

Re-imagine the ordinary! Create a Spouthern Comfort and Cola video which puts Southern Comfort and Cola on the map.

Prize

• Guaranteed 1 purchase of $10,000
• Guaranteed $1,000 in cash awards

Please don’t hesitate to ask any questions in the comments below.