by Lynnie
Surf Liquid Laundry Detergent – $7,500 – Over 18 yo – Due June 24, 2012
Posted on 9:05 am in June 2012, Over $5000, Over 18 by Lynnie
Introducing Surf liquid laundry detergent!
Until recently, Surf detergent was only available in powder form. In early 2012, Surf liquid laundry detergent launched, bringing value conscious consumers a choice – a detergent that cleans, with a great scent, and at a great value!
Surf liquid detergent is available in two great scents, Aloha Splash and Sparkling Ocean.
Requirements
Your mission is to create a TV ad that will inspire consumers to choose Surf. Videos should drive awareness and trial of new Surf liquid laundry detergent. Scent seeking laundry consumers should know that with Surf liquid detergent they now have a freshness choice for a great value.
Surf is looking for :30 videos for use on TV. As always, make sure to read the creative brief and assignment guidelines before picking up your cameras. The brief contains very important demographic information that you will need to pay close attention to when creating your videos.
Deadline: June 24th, 2012
Eligibility
Over 18 years old.
Judging Criteria
Your mission is to create a TV ad that will inspire consumers to choose Surf. Videos should drive awareness and trial of new Surf liquid laundry detergent. Scent seeking laundry consumers should know that with Surf liquid detergent they now have a freshness choice for a great value.
Prize
• Guaranteed 1 purchase of $7,500
• Guaranteed $1,500 in cash awards
Please don’t hesitate to ask any questions in the comments below.
