As part of the launch of its 150th anniversary celebration website, Union Pacific Railroad will award more than $35,000 in prizes to the top entries that remake the company’s classic 1970s television commercial, “We Can Handle It.”
• Video file must be submitted – the Video file(s) must be no longer than 60 seconds in length (all copyrighted material will be removed)
• The video file size should be kept at or under 100 MB for quicker upload/encoding time (Finalists may be asked to provide higher resolution files).
• Video files must be provided in one of the following file formats: .AVI, .FLV, .H264, .MOV, .M4V, .MPEG, .MPG, .MP4, .SWF, .WMV
For all video submissions shot in 16:9 aspect ratio, they should be center cut protected. Finalists may be asked to provide the original audio and video files used during production of the entry for broadcast purposes. This may include uncompressed QuickTime files, final audio mix and/or separate audio tracks for dialogue, music and effects. These items are not mandatory to become a Finalist.
• Submission must be primarily in English.
• All submissions must be received by 11:59:59 p.m. CT on July 1, 2012.
• The person obtaining the Contest ID and uploading the Submission will be deemed the entrant (“Entrant”). The Entrant is the one (1) person who owns the email address associated with the Contest ID. If any group elects to collaborate on a Submission, they are required to designate one (1) person as the agent of the group to enter the Contest, agree to these rules and accept the prize on behalf of the group. Sponsor is not liable for any disputes between collaborators arising under or related to the Contest.
• Each individual Entrant is allowed a total of ten (10) Submissions.
Open only to legal residents of any one of the 50 United States or the District of Columbia who are 18 years of age or older at time of entry. An entrant registering under the Education Category must be an employee of the college, high school or grade school he or she is representing, and must have full permission from said institution’s administration to enter the contest.
Judging Criteria (“Judging Criteria”) is as follows:
Originality and Creativity – 40%
Adherence to Creative Assignment – 30%
Overall Appeal – 30%
The grand prize winner will receive $15,000, two finalists will receive $5,000 each and six runners up will receive $1,000 each. One entry each month also will win receive $1,000.
Please don’t hesitate to ask any questions in the comments below.