Who is Henry Weinhard by Miller Coors – $10,000 – Over 18 yo – Due August 17, 2012

Posted on 8:59 am in August 2012, Over $10000, Over 18 by Lynnie

You may not have ever heard of Henry Weinhard, or his beer, but that’s OK. Henry left Germany in 1856 with a recipe, a copper kettle and a simple plan: to share his beer with the people of America. He was a savvy businessman, straight shooter and generous to a fault. He had a huge heart and loved beer.

Until now, the craft beer he started brewing in 1856 has only been available in the Pacific Northwest. But this September, Henry Weinhard’s will be launching nationally so beer lovers all across America can enjoy his delicious brews.

Requirements

Help us launch our digital marketing campaign for this great beer by creating a :25 second video that modernizes the brand to our target audience.
Deadline: August 17, 2012

Eligibility

Over 18 years old.

Judging Criteria

Communicate Henry’s passion for life, generous spirit, and his love for his beer. Do this in a way that is light-hearted, clever, and, well, laugh out loud funny. We want people who see the video to want to share it with their friends. So be original and think progressively, and most importantly, have fun with it!