With over 125 years of winemaking tradition and heritage, Bolla has built its reputation and trust in its family of great Italian wines. That’s why you can always trust the taste of Bolla!

Requirements

The purchased video will run on TV! It needs to be exactly 30 seconds and because Bolla is an alcohol brand, it must adhere to strict guidelines; all of which are contained in the brief. Because videos will be used on TV, they should be shot in HD but must be 4:3 action and title safe. Take this into account when filming and use the Poptent Player tools (found at contest link) to ensure that your video meets these specs.
All actors must be at least 26 years old to appear in your video.
Deadline: September 4th, 2012

As always, read the creative brief and assignment guidelines for all of the important details.

Eligibility

You must be at least 21 to accept this assignment.

Judging Criteria

Your goal will be to communicate the authenticity of the brand from a fresh perspective. Bolla is looking for a video that is slightly edgy while still sophisticated and speaks to real people who want to celebrate life’s everyday pleasures with family and friends. With that in mind, your videos should re-imagine Italian heritage in a contemporary and unique way.

Prize

• Guaranteed 1 purchase of $7,500
• Guaranteed $1,500 in cash awards

Please don’t hesitate to ask any questions in the comments below.