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We all know someone who is due for a good prank. Well, the Toyota Matrix is here to make it happen. The Matrix is encouraging everyone to get in touch with their dark side, by supplying you with the tools for the ultimate prank at YourOtherYou.com. Enter some info about your target and Toyota will unleash one of Matrix’s “Maniacs”, who will then send personalized emails, videos, and phone calls to convince the unsuspecting target that they are on a road trip in a Matrix to see them!
Check it out here

Encourage viewers to “get in touch with their dark side” at YourOtherYou.com by creating a VCAM that serves as a preview for the prank. Show your target getting pranked into thinking that the Matrix “Maniacs” are on their way to see them.

Your VCAM should provide a good preview of the YourOtherYou.com experience (without giving everything away of course). We encourage you to test the prank out on a friend (or yourself) so that you can be well-acquainted with your material. The prank lasts for five days, so start planning your VCAM early.

You must incorporate at least one of the Matrix “Maniac” clips provided. Feel free to edit them as you see fit.
Do your best to keep your VCAM under 60 seconds.
Your VCAM must direct viewers to YourOtherYou.com
You must include the copy, “Get In Touch With Your Dark Side.”

For every VCAM that goes to air, you’ll get $2,500
If your VCAM airs on Current and the sponsor of your VCAM wants to show it elsewhere, you can earn between $5,000 and $60,000, depending on where the VCAM is shown.

To enter this Contest click here

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