Posted on 12:00 am in Uncategorized by Douglas
The FeedRoom announced a new Software-as-a-Service offering for PR pros to add video to coroporate websites and online press rooms. At VidOpp we think the standard press release will gradually come to include video by default, as more and more news media move to incorporate video.
A recent study of more than 12,000 journalists and media representatives published by the Institute of Public Relations shows that corporate communicators remain key to helping journalists and editors identify and develop stories, with 94 percent reporting that they rely heavily on organizational Web sites for information. At the same time, the 2009 Online Newsroom Survey reveals that the desire for video by media has increased substantially over the previous year, with more than 80 percent of journalists now wanting to see video files.