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After getting yanked from comScore’s ranking of top online ad networks, YuMe has yo-yoed back into the top 10. The video ad network in June vaulted from no. 44 to no. 8 in comScore’s Ad Focus rankings on the strength of a new deal to sell ads on remnant video inventory on Microsoft properties, including MSN. Obscure YuMe suddenly boasted an audience of 134 million unique visitors and 71% reach among U.S. Internet users, on par with Google and Yahoo.

After competitors and others cried foul, comScore downgraded YuMe to no. 32 in the rankings, with 59.2 million visitors–saying that some MSN traffic had been “inappropriately assigned” to YuMe. The company disputed the revision and continued to tout its original top 10 ranking in June on its home page.

With the release of comScore’s July ratings last Friday, YuMe was back at no. 8, with 136.5 million visitors and 72% reach. Why the reversal? A footnote to the Ad Focus rankings stated: “ComScore has verified that a legitimate business relationship exists between YuMe and Microsoft through documentation provided.”

Here is the table from the Comscore website - I don’t see YuMe?

What do you think are the top ad networks for video ads?

YuMe Bounces Back Into Ad Network Top 10 - 08/18/2008

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